OWN VENTURE · CONSUMER APP
1,200+
DOWNLOADS
300+
USERS
A discovery app for going out in Buenos Aires, organized by plan instead of category. We took it from concept to the App Store: product, UX, engineering, data, launch and growth.
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LAUNCH & GROWTH STUDIO
Marketing, product and technology to help consumer brands acquire, convert and retain customers. We build the systems behind it.
For consumer brands selling online, from first launch to scale.
Before Liftform, we launched our own consumer app and built the commerce infrastructure behind two client brands. Real users. Real orders. Real stakes.
Getting attention isn't the hard part. Turning it into revenue is.
01
The launch gets noticed, then goes quiet.
Creators post, people talk about it, and two weeks later nobody can say what it actually sold.
02
The traffic arrives, then leaves.
Ads bring people to a store that hides what matters, loads slowly on mobile and asks too much at checkout.
03
The numbers don't add up.
Tracking is half broken, the team runs on spreadsheets, and every decision is a guess.
Different teams own each piece. Nobody owns the path from attention to revenue. We do.
SELECTED WORK
Selected work.
A product of our own, and the commerce foundations we built for two brands.
CLIENT WORK · COMMERCE INFRASTRUCTURE
An imported-goods business selling primarily through wholesale retailers around Buenos Aires. We built the infrastructure to add direct-to-consumer commerce without replacing its wholesale operation: storefront, catalog and stock, checkout and payments, order management, shipping quotes and internal automations.
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- STOREFRONT
- ORDERS
- STOCK
- PAYMENTS
CLIENT WORK · E-COMMERCE LAUNCH
A plush-toy brand selling direct and wholesale. We built the Shopify store, shaped the offer and product presentation, and set up Meta Pixel, the Conversions API and the account structure for paid acquisition from day one.
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Events configured
- ✓ PageView
- ✓ ViewContent
- ✓ AddToCart
- ✓ Purchase · Conversions API
WHAT WE DO
From the first click to the next purchase.
Acquisition, the buying experience, retention and the systems that connect them. We choose the work around the problem, then design, implement and measure it with you.
01 / ACQUIRE
Meta Ads & Campaign Systems
We need a clearer path from campaign to customer.
02 / CONVERT
Ecommerce & Conversion
The store is not helping customers decide and buy.
03 / RETAIN
Retention & Lifecycle
Customers buy once. There is no system for what happens next.
04 / AUTOMATE
AI Agents & Automation
The same tasks and questions keep consuming time.
05 / MEASURE
Tracking & Measurement
We are making decisions without trusting the measurement.
Positioning, offers, creators and partnerships remain part of projects that call for them. A Growth Retainer supports ongoing implementation and experiments afterward.
WHY LIFTFORM
The whole path, one team.
Agencies run the ads. Developers ship the site. Consultants write the deck. We work across all of it, so nothing falls between vendors.
Two founders on every project.
You work directly with the people doing the work — from the first conversation to the final delivery.
Measured in revenue.
We report on what the business runs on: revenue, conversion, cost to acquire a customer. Reach and likes only show up when they explain a sale.
HOW WE WORK
Plan. Build. Launch. Learn.
A small first step, then a repeatable loop. You always know what we're doing, why, and what it's worth.
01
Plan.
Start with the problem, access and scope. A five-day Launch Plan or Revenue Leak Audit when diagnosis is needed; a defined project when the need is already clear.
02
Build.
We build what the plan calls for: the story and the offer, the pages, the tracking, the automations. Ourselves, not through a chain of subcontractors.
03
Launch.
We go live: a product launch, a campaign, or changes shipped to your store. Fast, and without breaking what already works.
04
Learn.
A live dashboard from week one and a written update every Friday. What works gets pushed further. What doesn't gets cut.
EVERY WEEK, YOU GET
A written Friday update · A live dashboard · Direct access to both founders · A monthly review of the numbers
FOUNDERS
The two people you'll work with.
Martina builds the product and the systems that measure it. Juani builds the message and the market around it. Strategy and growth, they do together.
Martina Lugones
PRODUCT & TECHNOLOGY
Martina connects product and technology: ecommerce, UX, software, integrations, measurement, automation and AI agents for defined tasks. She has built and launched a consumer app and full commerce systems, and brings a software QA background that shows: nothing goes live untested.
LinkedIn ↗Juan Ignacio Diomede
GROWTH & COMMERCIAL
Juani works on marketing, commercial strategy and paid acquisition: positioning, offers, Meta Ads, launches, creators and partnerships. His experience in commercial operations at Bosch—across pricing, sales reporting and competitor tracking—brings an operational perspective to marketing decisions.
LinkedIn ↗Buenos Aires · Working globally
Launching something, or already selling?
Tell us where you are. Let's figure out whether we can help, and what we'd do first.
Let's talkor email [email protected]