liftform

LAUNCH PLAN · 5 DAYS

Planning a launch?

For consumer brands preparing a first launch, a new product or a new market. A focused, paid five-day plan to decide what needs to happen before you go live.

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THE STARTING POINT

Attention is only the beginning.

A launch can get noticed without producing measurable commercial impact. The message, offer, channels and buying experience need to work together. Otherwise, you have activity without a clear path to a sale.

Five days. One executable plan.

We connect positioning, offer and audience to the channels, conversion path and measurement your launch needs. Then we put the work in order, so you know what matters before go-live and what can wait.

What we look at.

  • Positioning & messaging
  • Offer
  • Creator strategy
  • PR
  • Partnerships
  • Paid media
  • Landing / storefront
  • Tracking
  • Launch sequence

We assess the areas relevant to your launch. Not every plan calls for every channel. Channel execution is a separate next step.

WHAT YOU GET

A plan you can work from.

01

Launch diagnosis

Where the launch stands, what is clear and what still needs a decision.

02

Prioritized roadmap

The work to do before go-live, ordered around the launch priorities.

03

Channel recommendations

Where to focus attention and why those channels fit the audience and offer.

04

Conversion path

How someone moves from first contact to the product and the purchase.

05

Measurement plan

What to track so launch activity can be connected to commercial results.

06

Next steps

A clear basis for execution, whether your team takes it on or we do.

The five-day working sequence.

  1. DAY 01

    Understand

    Align on the product, audience, offer and launch context.

  2. DAY 02

    Review

    Examine the message, channels and existing buying experience.

  3. DAY 03

    Connect

    Shape the channel, conversion and measurement recommendations.

  4. DAY 04

    Prioritize

    Order the work around what needs to happen before launch.

  5. DAY 05

    Plan

    Bring the diagnosis, roadmap and recommended next steps together.

Your team, or ours.

You can execute the plan internally or bring Liftform in to build the relevant parts. The plan is a standalone first step. It does not commit you to a larger project.

WHY LIFTFORM

Story meets market. Technology meets measurement.

Juani works on the message, offer and market. Martina builds the product and the systems that measure it. Both founders work on the same plan, so the story and the buying experience connect.

Before we start.

Is this only for a first launch?

No. It can also be a new product or a new market. The plan starts with the specific launch you are preparing.

Does the plan include running ads or working with creators?

The plan recommends the channels that fit. Campaign execution, creator outreach and implementation are separate work, scoped around those recommendations.

What do you need from us?

The product and launch context, your current offer and audience, existing assets and any relevant research or results. We agree on the inputs and access before the five-day work begins.

Do we have to hire Liftform to execute it?

No. You can take the plan to your own team. If you want us to execute, we agree on the relevant work separately.

Let's talk about your launch.

Let's talk