META ADS MANAGEMENT · CUSTOM SCOPE
Paid acquisition, connected to the purchase.
Meta Ads management for consumer and ecommerce brands starting paid acquisition, launching products or bringing more structure to existing campaigns. We connect the ad, offer, destination and measurement.
Let's talkTHE STARTING POINT
Where the work starts.
You need qualified traffic and a clearer testing process, but campaign decisions are disconnected from what happens after the click. A weak result may involve creative, offer, availability, the product page, checkout or measurement—not just targeting.
From the problem to implementation.
We review the account, campaigns, tracking, offers, creatives and landing destinations. Then we define objectives, campaign structure, creative angles, testing priorities and budget allocation within an agreed media budget. We build campaigns, launch controlled tests and use what we learn to decide the next change.
What we can work on.
- Account & campaign review
- Campaign setup & structure
- Audience strategy where relevant
- Offer & landing alignment
- Creative angles, hooks & briefs
- Creative testing framework
- Budget allocation & optimization
- Pixel / CAPI coordination
- Reporting & next experiments
Creative strategy, messaging, hooks and briefs can be included. Video production, studio shoots, photography and UGC sourcing are not included unless separately scoped. Media spend is separate from our fee and approved by you. Platform access, policy eligibility and tracking requirements are reviewed before launch.
WHAT YOU GET
Concrete work, with an agreed scope.
Account & testing plan
Campaign priorities, objectives, offer alignment, creative briefs and an agreed budget and testing logic.
Campaign implementation
Campaign setup and tracking coordination, with destination checks and approved assets.
Optimization & reporting
An agreed review cadence, change log, performance context and next creative, offer or landing tests.
How we take it forward.
- STEP 01
Review
Assess the account, campaigns, tracking, offers, creative and destinations.
- STEP 02
Strategy
Agree the objective, structure, angles, testing plan and budget logic.
- STEP 03
Setup
Build campaigns and verify the agreed measurement.
- STEP 04
Launch
Release controlled tests using approved budgets and assets.
- STEP 05
Optimize
Review creative, spend allocation, relevant audiences, placements and the purchase journey.
- STEP 06
Learn
Explain the evidence, limitations and next test.
What follows depends on your business.
You can hire us for Meta management alone. Campaign landings and measurement work are separate scopes when the evidence calls for them. We agree management cadence and responsibilities before starting.
WHY LIFTFORM
Strategy, product and technology together.
Juani works on marketing, offers and paid acquisition. Martina connects landing experiences, ecommerce and measurement. Decisions can account for the full path from the ad to the order and what happens afterward.
Before we start.
Do you guarantee ROAS or lower CAC?
No. We offer campaign management and a structured testing process. Results depend on product, offer, creative, traffic, measurement and customer response.
What does it cost?
Custom scope. We agree setup, management responsibilities, fees and cadence in the proposal. Ad spend and any third-party production or tooling costs are separate; no spend is committed without approval.
Do you produce all the creative?
We can scope creative strategy, angles, hooks, messaging and briefs. We agree who supplies and produces assets before launch. Production and creator sourcing are not automatically included.